We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your information when you use our mobile app (the “App”), which connects pregnant mothers in the UK with qualified prenatal care clinicians.
1. Who We Are
The App is operated by Kaida Care Ltd, registered in the United Kingdom.
- Email: product@kaidacare.com
- Data Controller: Kaida Care Ltd
2. What Data We Collect
Personal Information
- Name, date of birth, email address, phone number, and account details.
Health Information (Special Category Data)
- Pregnancy stage and medical history you choose to share.
- Symptoms and questions submitted via chat.
- Uploaded images, files, or documents related to your health.
Clinician Information
- Professional profile details.
Technical Information
- Device identifiers, IP address, usage logs, crash reports.
- Cookies and analytics data (only where consented).
3. Why We Collect Your Data (Lawful Basis)
We process your data under GDPR/UK-GDPR using the following bases:
- Explicit consent (Article 9(2)(a)) for processing health data.
- Performance of a contract (Article 6(1)(b)) to provide the service.
- Legal obligations (Article 6(1)(c)) under UK law.
- Legitimate interests (Article 6(1)(f)) for service improvement, fraud prevention, and security.
4. How We Use Your Data
- Facilitate secure chat with clinicians.
- Provide clinicians with relevant background.
- Enable file and image sharing during consultations.
- Improve the App’s functionality and user experience.
- Comply with legal and regulatory requirements.
We do not use your health data for advertising or marketing.
5. How We Store & Protect Data
- Encryption in transit and at rest using industry standards.
- Database encrypts data in transit (TLS) and at rest (AES-256) for databases and backups
- Data hosted within the UK/EU (West Europe, London) on GDPR-compliant providers (Supabase) .
- Access limited to authorised staff and clinicians.
- Regular security reviews and monitoring.
7. International Transfers
Where service providers are outside the UK/EU, we ensure appropriate safeguards such as Standard Contractual Clauses or adequacy decisions. Where providers are based in the United States, we rely on these safeguards and carry out transfer impact assessments where appropriate.
8. Your Rights (GDPR/UK-GDPR)
- Access, correct, or erase your data.
- Withdraw consent at any time.
- Request data portability.
- Restrict or object to processing.
- Lodge a complaint with the UK Information Commissioner’s Office (ICO).
9. Data Retention
- Health and personal data kept while your account is active.
- Deleted within 6–12 months after closure, unless a longer period is required by law.
- Chat transcripts retained for medico-legal purposes within the same timeframe.
10. Children’s Privacy
This App is intended for adults (18+). We do not knowingly collect personal information from children.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any significant changes will be notified in-app and via email where appropriate.
13. Contact Us
For privacy questions or to exercise your rights, contact us at product@kaidacare.com.